TAKEAWAY MEDIA was born in 1997 and owned and managed by Archie Baron and Neil Cameron. They called it TAKEAWAY because they were clutching a BBC commission, due at the lawyers’ office to incorporate the company, but still didn’t have a company name, and were brainstorming rather forlornly in a café in Shepherds Bush.  Its window boasted ‘Takeaway pies, pizzas and pasties’. Eureka!
TAKEAWAY's most recent network productions included Joanna Lumley in the Land of the Northern Lights, Ian Hislop Goes off the Rails, Balderdash & Piffle, London Calling, Mortgaged to the Yanks and Ian Hislop's Scouting for Boys. Recipient of several British and international awards for its feature-length documentary Motherland, Takeaway was originally formed to produce Leviathan, the topical history series which ran for three years on BBC2. Other credits included UK Confidential for the BBC and history series An Indian Affair for Channel 4.
Between them, Neil and Archie have forty years experience of directing, producing, series and executive producing network television, in history, arts, landmark and observational documentary, current affairs, education and  features. They also have extensive co-production experience and a track record in UK digital and international satellite television. TAKEAWAY has also produced programmes for BBC Radio 4 both in its own right and in collaboration with leading radio indie Whistledown Productions.
TAKEAWAY’s multi-media experience includes producing web content for the National Archives to accompany UK Confidential and the extensive site bbc.co.uk/balderdash which complements Balderdash & Piffle series 2. 
TAKEAWAY has also taken on some ambitious non-broadcast commissions. These include Revolutions@Work, a snapshot of the global work revolution, made for the worldwide Steelcase organisation. Shot in Canada, Australia, Hong Kong, Bali, Switzerland and Germany, the film used cutting-edge examples to pose questions about the office and office work. A sequel was made, Do Something Great Today, which explored workplace behaviour. In 2003, when the Queen visited Nigeria, her first visit since 1956, the BBC World Service Trust commissioned TAKEAWAY to make a short film, screened to Her Majesty and thousands of guests, to demonstrate the changes in media and communications in Nigeria since her last visit.
LEVIATHAN was first commissioned by Radio 4 in 1995 and had two eight week runs before transferring to television as TAKEAWAY MEDIA’s first television commission, in 1997. Leviathan ran for three years in a midweek primetime slot on BBC2. Highlights included Michael Portillo on Disraeli and on Cromwell, Ian Buruma on why the Japanese can't say sorry for wartime atrocities, Nicky Campbell on why the Scots hate the English, Edwina Currie on love potions before Viagra, Jo Brand on World Debt, Chris Eubank running the original marathon, and Steve Jones' warning from history on GM foods.
Leviathan generated a number of specials including Lie Back and Think of England, a re-branding exercise for England with St Luke’s advertising agency, and The Serbs and the Nazis which exposed the myth of Serb resistance in World War II.
Takeaway's CONFIDENTIAL format began with UK CONFIDENTIAL, originally a Leviathan special and first aired on New Year's Day 1999 on BBC2. For the first time, television was given substantial advance sight of the secret documents closed until 1st January each year under the 30-year rule. The programme’s exclusive revelations led that day’s news – especially Jim Callaghan’s admission and on-screen apology for insisting in 1968 that the Police should be exempt from the Race Relations Act.
UK Confidential returned on January 1st 2001 with disclosures about why the British government surrendered to Palestinian terrorist demands in the first international hostage crisis of "Black September" 1970. In 2002 UK Confidential saw the most respected chronicler of “the Troubles”, Peter Taylor, shocked by what he found in the files about the introduction of Internment in Northern Ireland in 1971, the beginning of the road to Bloody Sunday and Direct Rule. That story continued in 2003 in Cabinet Confidential for BBC Northern Ireland, with explosive revelations about a secret British contingency plan to implement ethnic cleansing in Northern Ireland. 2004’s programme told the inside story of the road to Sunningdale - the 1973 peace deal whose terms were near identical to the Good Friday Agreement - and at the start of 2005 we revisited the loyalist UWC strike of 1974 that destroyed the prospects for power-sharing for a generation.
2005/ 2006 ended and began with no fewer than three Confidential programmes: Cabinet Confidential looked at the secret channels in 1975 between the British Government and the IRA to end the Troubles, drama documentary Churchill Confidential on Radio 4 told the inside story of the War Cabinet with exclusive access to the Cabinet Secretary's unpublished diaries from 1944 and 1945, while UK Confidential looked at Harold Wilson's last full year as Premier in 1975. At the end of 2006 UK Confidential retold the dramatic story of Wilson's shock resignation while Atlee Confidential ushered in 2007 with the dramatised inside-story of the post-war administration. At the end of 2007 UK Confidential focused on Callaghan's first complete year as PM while Churchill Confidential explored the ageing Premier's last administration.
BBC2's Millennium Day schedule featured Takeaway's BACK TO THE FUTURE, an innovative, fast-moving and entertaining treat for the new century, juxtaposing the predictions made in 1900 for the year 2000, and those of some of today's experts and visionaries for the year 2100.
In October 2001, Channel 4 broadcast AN INDIAN AFFAIR - a landmark, three-part series about the history of Britain’s relationship with India. Presented by Oxford historian Maria Misra, the series was the centre-piece of C4’s Untold season, their contribution to Black History month. The series, and an accompanying book by Archie Baron, charted the little-known story of Britain's early infatuation with India's wealth, culture and people, what many Britons acknowledged as India's superior civilisation. It then examined how this deep, largely harmonious relationship then degenerated into the territory-hungry contempt and racism of the Raj.
MOTHERLAND - A GENETIC JOURNEY, a moving, feature-length documentary shot on three continents, was amongst the most ambitious and influential factual programmes of recent times. First transmitted in Spring 2003 on BBC2, it was three years in the making, involving scientific testing, detailed research and spectacular, highly emotional immersive journeys for the contributors. Motherland used genetics to enable members of the African diaspora to trace their detailed African ancestry. Three Black Britons became the first people ever to uncover what Alex Haley, author of Roots, could only dream of - to "go back" to Africa and reconnect with the population groups from which their ancestors were separated by slavery. 
Then BBC Director-General Greg Dyke said of Motherland: “I was astounded by the programme. It is one of the most remarkable programmes I have seen in recent years. It is revelatory, it is emotional, there are moments of complete surprise…I sat there with tears in my eyes in parts. I would say this to the producers…you should be incredibly proud of what you produced. It is something special.”
Motherland won the coveted Royal Television Society Programme Award in 2004 for Best Science/ Natural History programme/series. It also won the One World Media Award in 2003 for Best TV Documentary - cited for its "outstanding contribution to greater world understanding" – and the New York Festivals UNESCO Gold Plaque in 2004. Motherland has now been seen in festivals, cinema screens and on television around the world. A sequel, Motherland – Moving On, looking at the consequences of genetic testing, followed on BBC2 in autumn 2004.
BALDERDASH & PIFFLE was a ground-breaking format which demonstrates that you can make entertaining television about words and phrases. Presented by Victoria Coren and a host of celebrated word-lovers, B&P first aired as a six-part series on BBC2 from January to March 2006. Balderdash & Piffle recruits the public to help solve some of the most intriguing word mysteries in the English language. The prize was to rewrite the Oxford English Dictionary, the ultimate guardian of all words in English. With investigations ranging from Jerry Hall on 'cocktail' to Ian Hislop on 'Management Speak', Germaine Greer on the c-word to Courtney Pine on 'cool', the series proved one of the factual hits of BBC2's 2006 schedule, with audience figures reaching 3.5m. Series 2 followed in 2007.
The huge public response led to a special programme, Balderdash & Piffle – The Results Show, which used new evidence sent in by viewers after the programmes to rewrite dozens of entries in the Oxford English Dictionary.
The Daily Mail wrote:“It was fun, instructive and will appeal to the scholarly in all of us. I see no earthly reason why it should not, as it used to say on theatre posters, run and run”.